How to Build Strength, Muscle & Bodyweight

by Bob Hoffman

NO BUILD STRENGTH, muscle and bodyweight, you must supply the body with the materials from which it is made. The body is a complicated organism made up of an estimated 3 trillion cells, 4 billion muscular fibres. Each of these cells is a living organism which must receive oxygen and food. The cells make up the muscle fibres, and the muscle fibres in turn make up the body. The only difference between the magnificent body of John Grimek and a human skeleton is the size of the cells and the muscle fibres they comprise. It is estimated that every human being, large or small, thin or fat, weak or strong, has approximately the same number of cells and muscle fibres. The difference is in the size, the strength, the health and the ability to function efficiently of these infinitesimal cells.

The cells must be fed, and their waste must be removed. If not fed they will not grow, and if the waste is not removed, the body which they comprise will not be healthy. The cells receive their nutriment from the bloodstream, and the waste is in turn removed by the blood. First the blood must be supplied with the materials the cells need. The red corpuscles of the blood are made of protein and must include a fair share of iron, otherwise they cannot conduct the oxygen to the cells, which makes possible the operation of each cell, just as if they, everyone of the three trillions of them, were tiny motors. Then the by-products of the combustion, the strength and energy generated in the cells must be removed or the body does not operate properly. First it becomes tired easily and quickly, the first sign of a lack of protein and the iron in the blood which makes possible the transportation of the oxygen.

As we have so often said, 95% of your body, you, less the fat and water, is protein. To keep the body healthy, to build it in strength and weight, each of the tiny cells (Continued on page 44)

Tommy Kono, World and Olympic WL Champion and Record Holder, first began lifting as a competitor in the 148 pound class. He now weighs 180 pounds, and is an outstanding example of the value of proper nutrition combined with weight training. His diet has been supervised in recent years by Dr. Richard You, including Hoffman's Hi-Proteen. Photo by Irvin Barnett

STRENGTH

AND

HEALTH

You, too, can gain muscular bodyweight

Do you want to have a well-nourished body with rounded, solid shapely muscles? Now you can gain needed weight quickly and easily.

EVERY

VERY YOUNG AMERICAN wants to look like an athlete. This is a perfectly normal desire. You should be strong and you should have the visible muscles to make you look strong. Barbell training will give you these muscles, just as they have given John Grimek his matchless masculine physique... but you must properly feed your growing body with readily assimilable protein in order to gain the body weight you need.

Ever since we first put our famous Hi-Proteen food products on the market years ago, we have been constantly searching for the exactly right combination of elements to form a food that would enable the average undernourished person to gain needed weight quickly. After countless experiments we have found this magic food, which we now offer to our readers with the firm assurance that it will add pounds of solid muscular weight in the shortest possible time.

This new Weight-Gaining Hi-Proteen not only contains the elements needed to cause you to add solid poundage, but also imparts new energy, so that you may benefit more from your barbell training. The addition of the proper amounts of carbohydrates and fat has resulted in the following analysis: Protein Fat

Carbohydrates

71.64

7.42 15.40

In order to gain weight you need a certain proportion of fat, added to the protein. Some animal fats are dangerous, but the fat contained in our new formula is Soy Germ Oil, which has none of the cholesterol-forming characteristics of ordinary fats.

John C. Grimek is an outstanding example of the ideal combination of barbell training and nourishing diet. He has always used sensible York methods of training and been extremely careful to eat the proper nourishing foods. He uses many food supplements.

What Users Say...

Hoffmans

SPECIAL

HI-PROTEEN

"GAIN WEIGHT"

Body Building Food)

For Those Who Want

To Gain Weight

70% PROTEIN

808 HOFFMAN-YORK BARBELL CO

Price: $3.00 per Cannister Postpaid. SPECIAL OFFER: Four (4) cannisters, a regular two-month supply $10.00. (West of Mississippi, add 25c per can to cover additional postal charges.)

BOB HOFFMAN-YORK, PA.

•

NOVEMBER,

1957

Your new Weight Gaining Hi-Proteen. is tops. In my opinion it is the best on the market. After hitting a sticking point in weight gaining, I took your "GAIN WEIGHT" Hi-Proteen and gained seven pounds, the first month. Please send me a $10.00 order, 4 cans of this wonderful food. Carl Broer, Winterhaven, Fla.

I want to tell you how much I enjoyed my first cannister of Hoffman's Hi-Proteen. I gained 12 pounds of solid weight and sure do feel good. Thank you, and keep up the good work. Leon H. Stremel, Pasadena 3, Cal.

Please send me another pound of your wonderful GAIN WEIGHT Hi-Proteen. Great stuff. Gained six pounds on the first cannister. R. T. Simmonds, H. S. Co. 850, EAB.

All my life, I have been thin, weak and underweight. Then a friend told me of Hoffman's GAIN WEIGHT Hi-Proteen. I had tried everything else and was reluctant to spend any more money. But my friend persuaded me, and am I happy! I have already gained ten pounds, sleep better, don't get tired any more. All my friends notice the favorable difference. H. H. McGrable, Buffalo, N. Y.